Map Your Mind. Clarify Your Vision. Build Your Brand.
A live, guided MINDART Brand Therappy workshop led by Wendy "MoMa" Michel and Vince Hudson - designed to help you reconnect to your voice, clarify your vision, and turn your lived experience into a compelling brand.
This is Brand Therapy.
Reserve Your Spot
Welcome — I'm Wendy MoMa Michel
I'm the founder of MINDART, a creative wellness agency that uses art to design therapy, and the creator of the Brand Therapy framework. For five years, I've guided Fortune 500s and nonprofit leaders through our unique modality, helping them achieve up to a 200% increase in revenue and impact.
Now, I'm bringing this transformative process to creative entrepreneurs and founders. Our workshops blend brand strategy, art therapy, and community engagement, offering personal breakthroughs and practical tools you can apply immediately. We create a safe, engaging experience for 100 people each week.
"Powerful language doesn't just describe; it builds movements and shapes worlds."
- MoMa
If you feel stuck, overwhelmed, or ready to unlock your next chapter and feel seen, supported, and creatively empowered—this is for you.
Trusted by Visionaries & Innovators
We're proud to have partnered with a diverse range of organizations and individuals, helping them unlock their authentic voice and build powerful narratives. Here are some of the brands we've worked with:
What Our Clients Say
"MINDART didn't just help us clarify our brand message; it helped us connect with the true purpose behind our work. The process was transformative and deeply insightful."
C-Suite Executive, BETHer
“I’ve done branding work before, but nothing like this. MINDART’s approach was deeply personal and transformative. It felt like therapy for my art and my business at the same time.”
Elizabeth Addison, The Boston Foundation LAB grant recipient
"My favorite part of our work with MindArts was the mind-mapping strategy. That phase brought tremendous clarity - professionally, it refined our brand story and vision; personally, it encouraged deeper self-reflection on how I approach leadership and creative strategy. It was both grounding and transformative."
Sam Castro, Boston Education Fund
Proven. Practiced. Powerful.
Over the past decade, the MINDART process has supported 100+ individuals and organizations combined—artists, founders, nonprofits, educators, and cultural leaders navigating campaigns, brands, fundraising initiatives, and personal transformations.
Artists & Creatives
Navigating identity and visibility with authentic voice
Nonprofits
Clarifying mission and messaging for greater impact
Founders
Building values-aligned businesses from the ground up
Institutions
Seeking authentic engagement and meaningful impact
"We don't extract stories. We help people reclaim them."
Every great brand is defined by a campaign statement that elevates it from a mere product to a cultural force.
At MINDART, mind mapping is a facilitated narrative and strategy exercise that helps individuals and teams translate lived experience, values, and vision into a clear campaign statement that shapes a movement.
This process is rooted in three core principles:
  • Before Creation
  • This is the work that happens before websites, visuals, products, or content are created.
  • Language First
  • Without language, creativity drifts. We build the foundation that guides everything else.
  • Strategy Emerges
  • Nothing is imposed externally. The strategy emerges from the people stewarding the work.
What Actually Happens in the Workshop
Each session follows a structured, human-centered flow designed to move participants from intuition to clarity.
01
Narrative Reconstruction
02
Values Language
03
Goals Language
04
Embodied Reflection
05
Distillation
Click HERE to Watch Recap: MINDART x Beat The Odds Workshop
Click HERE to Watch Recap: MINDART x The Boston Foundation Workshop
This Workshop Is For You If...
You feel stuck, scattered, or unclear about your next move
You have ideas—but don't know how they connect
You're building a brand, business, campaign, or creative project
You're in a transition season personally or professionally
You want clarity without forcing strategy too early
You're craving alignment, not hustle

You don't need to be a "creative." You just need to be willing to tell yourself the truth.
What You'll Walk Away With
1
Personal Mind Map
A completed personal or brand mind map that captures your unique journey and vision
2
Clear Articulation
Clear articulation of your values, themes, and direction for immediate use
3
Usable Language
Language you can use for your brand, pitch, or next step with confidence
4
Pattern Recognition
Insight into patterns you may not have seen before, revealing new possibilities
5
Guided Experience
A grounding, guided experience led live by the MINDART Team
6
Repeatable Framework
A framework you can return to again and again as you evolve
Ready to Map What's Been Living in You?
You don't need another strategy. You need space to think—honestly, creatively, and safely.
This is that space.
ABOUT MINDART
Our Process: MAP → ART → SHARE
MAP
Map your mind, values, and lived experience through guided facilitation
ART
Turn insight into language, ideas, and creative direction that resonates
SHARE
Clarify how your story wants to move in the world with authenticity
Meet The Team
Wendy Michel - Founder & CEO
Haitian-American artist, researcher, and wellness practioner, Wendy brings two decades of experience blending art, therapy, and brand strategy into transformative experiences.
Vince Hudson - Partner, Sr. Brand Strategist
Fortune-500 executive (Meta, BET, American Express) providing guidance on branding, marketing, and product marketing.
Core Team Members
Phyliss Aleman
Content Producer specializing in management, curation, and client services.
Courtney Aiken
Project Management specialist, ensuring smooth execution of MINDART initiatives.
Dayle Angeles
Brand Designer and creative direction expert, contributing innovative design solutions.
Alanis David
Executive Assistant supporting various project functions.
The Outcome: Neuroplastic Change
Our Mind Mapping workshop uses neuroplastic change to craft transformative language for authentic brand narratives and visual communication. Mind Mapping is the entry point to the Brand Therapy ecosystem we've designed at MINDART.
Your campaign statement becomes the foundation for:
Website & Product Copy
Foundation for authentic messaging across all platforms
Visual & Creative Direction
Language that guides design and visual brand identity
Content Themes
Clear messaging pillars for consistent storytelling
Brand Positioning
Strategic clarity for market presence and differentiation
Mission Refinement
Articulated purpose that drives organizational decisions
Campaign: Voices of EdQuity
Visual Brand Identity by MINDART
Campaign: Black Yoga Magazine
Visual Brand Identity by MINDART
Campaign: Everyone250
Brand Application by MINDART
By the end of the session, each participant walks away with a distilled brand statement – with clear, resonant language that captures who the brand is now, where it's going, and the impactful story it's here to tell.
Workshop Details & Investment
Founding Member
First cohort special rate: $250 (3hr workshop)
Limited availability for first cohort
Standard Value
$250 / hour
Black in Business
Use Program participant CODE at checkout
Previous Clients
Use MINDART alumni CODE at checkout

Workshop Format
Platform: Live virtual workshop
Delivery: Live, guided session with interactive components
Note: Space is intentionally limited to protect depth and intimacy.
Join the Founding Cohort
1
Reserve Your Spot
Complete checkout and secure your place in this limited workshop
2
Receive Confirmation
Get your confirmation email with calendar reminder and optional prep materials
3
Attend Live Workshop
Join the guided session and experience the MINDART mind mapping process
4
Walk Away with Clarity
Leave with your campaign statement and actionable language for your next chapter